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PaperPath is a piece of software that makes running a campaign simple and accessible to all. It allows the user to add personalized content and use on-page engagement tools through an intuitive and well-thought-out web interface. After the registration process, the user defines what data they want to collect and what content they want to deliver. Once a Path campaign is created, its implementation is as easy as including a code snippet or a WordPress plugin in their own website. Thanks to Paperpath's traffic tracking functionalities, the performance of specific Paths can be analysed. The content leveraged by the prospects is also available for inspection. This information gives a clear picture of what content is downloaded and what impact it has. PaperPath also gives you the insight into your content's popularity among the users.